Truth in advertising…match the current YOU with your branding photos.

A new look = new headshots! Using old headshots does you a disservice as your clients and audience won’t recognize you. This disconnect is confusing and distracting to your customer and makes you appear less trust-worthy. True story, I went to court and while waiting for lawyers to show up, I saw this disheveled and disorganized blonde […]
Read more »Bar mitzvah during a pandemic–life carries on.
Zoomitzvah my first COVID virtual bar mitzvah

First of all, mazel tov to Noah and his parents Melissa and Dani. Noah celebrated his bar mitzvah yesterday at home in the company of his friends and relatives via Zoom. Before COVID and shelter in place, I WAS going to be his official bar mitzvah photographer at the synagogue and at his celebration. Alas, […]
Read more »Shelter In Place Photography during COVID-19 APRIL 1, 2020
The bright side of this Sheltering In Place during the COVID-19 Pandemic is that families are engaging with each other without a lot of the typical distractions of hectic life and we’re all creating new rhythms. It’s a time of stress but also of connection and creativity as we hunker down with our family members. […]
Read more »Valeska Ramet, rest in peace

Valeska Ramet was a fiercely smart, funny and passionate woman. CEO of Love Life Prosperity, beautiful inside and out, Valeska will be laid to rest in Oakland and missed by those who knew and loved her.
Read more »The high price of FREE photography

When planning a bar/bat mitzvah, wedding or other event it’s super tempting when a friend or relative offers to take the photos for you. Often times, the price you pay for saving money is getting crappy photos or missing the important shots.
Read more »WeWork Headshot Day Sept 25, 2018
Forget that lousy selfie…stop procrastinating and get a solid professional headshot taken at work. Professional photographer Shoey Sindel is providing the Berkeley WeWork community an opportunity to get a shiny new headshot at a great price! Headshot day will be Tuesday, September 25 from 1-4 pm in the Berkeley WeWork building. Pre-register by Sept 20th […]
Read more »Photographic tips for the stylish shopper

Andrea Pflaumer, author of Shopping for the Real You, blogger and personal stylist recently conducted a video interview of me! I spoke with her about the value of having professional photos for business headshots and Personal Branding Photos as well as for family portraits. We talked about the different vibes between studio and environmental […]
Read more »Business Headshots–Do you have 2 or more heads?

We all have a variety of interests, professions and avocations. But, what happens when your day-job professional persona has a different vibe than your personal brand or other-self persona?
Read more »Realtor’s Personal Brand Photos–Unique Photos for a Unique Personality

Take a moment to conjure up an image of a realtor…What do you see? A well groomed professional in a suit, driving a shiny Lexus, Mercedes, Tesla? Believe it or not, not all realtors fit that mold; these individuals defy the stereotype by showing up with their own personality and own story. Heidi Kearsley of […]
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